it seems that the value chain extension of air cargo has become an unavoidable trend in China for many reasons. There are two key driving factors: on the one hand, the change of consumers' consumption habits, with the increasing trend and proportion of online shopping, the demand for "door-to-door" services is increasing; on the other hand, the demand for "door-to-door" services is increasing; On the other hand, due to the competitive pressure from other modes of transportation (the four horizontal and four vertical railways, especially the high-speed rail freight, and the vigorous development of LTL logistics represented by deppon and anergy), the division of air freight products will gradually move to the high end. In this context, "one stop" service can better meet the needs of customers, and it is easier to win in the future market competition. At present, the global competitive industry chain plays an important role in contract logistics and "door-to-door" service.
Domestic cargo airlines also began to test the extension of value chain. After several rounds of integration operation, China Eastern Airlines seems to have a full hardware structure around the "integration of heaven and earth": it has its own truck and ground agent companies, and has set foot in the freight forwarding domain in the form of equity participation (according to the information on the official website of China Cargo Airlines, China Cargo Airlines has now participated in Shanghai Dongfang Fuda Transportation Service Co., Ltd The company and Donglian International Freight (Hong Kong) Co., Ltd. are two freight forwarding enterprises, and the 24-hour express products have also started trial operation. The Taobao flagship store and the direct strategic cooperation with tmall are no longer just at the "planning" level.
however, just having the configuration of "heaven and earth in one" does not mean that "heaven and earth in one" can be realized. Otherwise, I don't know how many FedEx and UPS there will be in the world. The status of ups and FedEx today is not only closely related to their huge "integrated" hardware equipment, but also due to the information management advantages brought by their strong and continuous IT investment. Statistics show that, on average, ups will invest about 0.8% of its annual revenue in the IT construction of enterprises every year. Advanced systems guarantee its service level and demand exploration. Coupled with standardized operation mode and strong network effect, UPS finally achieves its core competitiveness. That's why UPS calls itself a power supplier on many occasions
the reason why an information technology company is not just a logistics company.
In addition to it, in the current situation of China's freight industry, cargo airlines can not achieve "heaven and earth in one" and achieve great results without "finance" - it needs not only large-scale financial capital support, but also the cooperation of some "lubrication" and quality improving financial products, such as "guarantee" extension products for freight forwarders, CASS settlement mode and potential customers The operation mode of COD (payment for goods) in China.
it is also the general trend to follow the industrial transfer layout in the central and western regions
according to the regional division of CAAC, make a statistics on the air cargo throughput of each region in 2012. Data show that domestic cargo and mail are mainly concentrated in East China, North China and Central South China, of which the cargo and mail throughput in East China alone accounts for 41.7%.
however, with the advancement of industrial transfer and the rise of airports in central and Western China, the total throughput of cargo and mail in Beijing, Shanghai and Guangzhou is decreasing year by year. In addition to China's central and Western markets, Southeast Asian developing countries and Brazil are also the target markets for this round of industrial transfer. Different from previous industrial transfers, the United States and other developed countries are also involved in this round of transfer, and this trend is bound to have a profound impact on the future global air cargo market pattern.
internationalization of Chinese enterprises needs the support of international logistics companies
since 2005, the internationalization process of Chinese enterprises has accelerated, the number of Chinese enterprises shortlisted in the world's top 500 has steadily increased, and the number of globalized companies is constantly emerging, which is bound to put forward higher requirements for China's globalized supply chain management ability as a big manufacturing country, and its dependence on international integrated logistics providers will gradually strengthen.